New IntegraPeel™ Peel-Away Packaging Plays Up Brand Promotion, Interaction

Source: Dennis Burian; Bemis Company Inc.

Date: 8/9/2010

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Oshkosh, Wisconsin - August 9, 2010 - Now packagers can integrate peel-off promotions directly into the package with an interactive new technology from Curwood. The IntegraPeel™ peel-away packaging system reduces costs associated with cumbersome adhesive labels while retaining brand identity and barrier protection.

IntegraPeel&trade film

A cost-effective replacement for adhesive on-pack labels, the new IntegraPeel™ peel-away packaging system from Curwood offers an innovative technology for peel-off coupons, recipes and promotions that leaves brand messaging and barrier intact.

Engineered into Curwood high-barrier rollstock, IntegraPeel™ technology creates low-cost, high-impact on-pack promotions that differentiate the package at retail and add instant play-value. Ideal for peelable coupons, recipes, peel/reveal games or co-branded offers, IntegraPeel™ technology makes it easy for the consumer to instantly peel off the promotion, while leaving the package intact. Because the peel-away portion of the film does not affect the packaging structure, the pouch retains its full barrier properties to keep contents fresh.

Providing a smooth, effortless peel, the IntegraPeel™ feature creates a frustration-free packaging experience with no ripping or tearing. And unlike promotions printed directly on packaging film, the brand offer can be removed instantly and recipes can be easily retained without scissors or mess. It's a breakthrough packaging strategy that provides long-lasting brand exposure, especially on offers like recipes, which stay with the consumer after products are consumed.

IntegraPeel™ technology also reduces the cost-per-package by eliminating the expense of adhesive labels, added logistics and extra labor. Unlike labels, the IntegraPeel™ system is able to guarantee consistent placement of the promotion on every package, solving misaligned labels or cover-ups of critical package copy.

“With IntegraPeel™ technology, brands can demand, and get, more from their package,” says Dave Engen, cheese market manager with Curwood. “Brand marketers now have an innovative new option to create brand interaction that drives incremental sales with improved cost efficiency and control.”

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Headquartered in Oshkosh, Wisconsin, U.S.A., Curwood is a preferred supplier of innovative packaging materials and systems for food, beverage, household, industrial and personal care industries. Curwood maintains strategic manufacturing and service centers throughout North America, South America and Europe, and is well-positioned to meet global distribution and marketing needs. Curwood is part of the Bemis family of companies.

For more information, call Curwood customer service at (800) 544-4672, email curwoodpr@bemis.com, or visit www.curwood.com. For high resolution photos please visit the News section of www.curwood.com.

Bemis Company is a major supplier of flexible packaging and pressure sensitive materials used by leading food, consumer products, healthcare and other companies worldwide. Founded in 1858, the Company is included in the S&P 500 index of stocks and reported pro forma 2009 net sales, giving effect to the Food Americas acquisition, of $4.8 billion. The Company's flexible packaging business has a strong technical base in polymer chemistry, film extrusion, coating and laminating, printing and converting. Headquartered in Neenah, Wisconsin, Bemis employs over 20,000 individuals in 84 manufacturing facilities in 13 countries around the world. More information about the Company is available at our website, www.bemis.com.

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