Carving an upscale niche – Land O’ Frost Bistro Favorites achieves growth

Source: PACKAGING DIGEST JULY 27, 2011

Date: 7/28/2011

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PACKAGING DIGEST JULY 27, 2011
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Despite competing in a category that grew just 1 percent last year, upscale Land O' Frost Bistro Favorites luncheon meats realized an incredible 38 percent growth in 2010. What's their recipe for success? Lansing, IL-based Land O' Frost-the nation's third-largest prepackaged luncheon meats brand-attributes the achievement to a menu of factors, including the package.

A bistro in every package

Complementing the distinctive shape of the luncheon meat slices, the contour of the Bistro Favorites package creates an instant visual point of difference in the retail case. The black tray color stands alone in the category, drawing attention to the quality of the brand. The company also worked with Curwood engineers to design a handy grip tab into the lower left corner of the package to aid opening. An icon identifies the location of the grip tab and highlights the convenient peel/reclose feature for the consumer.

Filling the need for speed

"We chose Curwood as our packaging partner because of their expertise in coextruded structures for retail meat and cheese applications, coupled with their extensive knowledge of material machinability," says Abbott. "The collaborative efforts of Land O' Frost's and Curwood's technical development and design personnel contributed to a successful design, and helped speed the package to market from concept to consumer shelf readiness."

From the project's outset, Land O' Frost wanted to take advantage of their existing high-speed equipment to produce the new Bistro Favorites package. The goal was to minimize capital expenditures, drive efficiencies and shorten time to market. With Curwood's strong knowledge of both material science and equipment, their team was able to help Land O' Frost easily achieve these objectives.

PACKAGING DIGEST JULY 27, 2011
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